Lifestyle Photography
Pharma Product

Freehold, New Jersey

These photos were made as part of a multi-day shoot shot for my client, Hybrid Advertising in Tinton Falls, New Jersey, for their client, Octapharma…showing von Willebrand patients who infuse with Octapharma’s hemophilic factor product, WILATE. The photos communicate the benefits of using Wilate, which enables the patients to enjoy active lifestyles that would otherwise be out of their reach.

Shot on location in Freehold, New Jersey at Lake Topanemus (and in my studio) during Late Summer-Fall 2022. Put J T C photography & design’s many years of pharmaceutical marketing and advertising experience and expertise to work for your pharma brand marketing visuals.

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These outdoor location photos show young WILATE patients engaging in, and resting after, vigorous exercise. The photos were created for pharma advertising collateral that communicates the active lifestyle benefits of infusing with WILATE hemophilic factor. The product enables the patients to enjoy normal active lifestyles that are typically off-limits to people with vonWillebrand disease.